5 Easy Ways to Impress Your Boss with Your Email Marketing Strategy
In the competitive landscape of digital marketing, demonstrating the effectiveness of your email marketing strategy is essential. As a marketer, it’s crucial to implement successful campaigns and...
View ArticleHow To Send Emails in Just 7 Steps
Many email marketers fall into the trap of knowing when to send emails but not how to send them. Sure, they can create a campaign, send it out to the masses, and field the results, but there is far...
View ArticleHow to Read Your Email Reports in Benchmark Email
At Benchmark Email, we know that email marketing is one of the most effective ways to engage with your audience, drive sales, and build relationships. However, we’re even more aware that the success of...
View ArticleLabor Day Email Subject Lines: Tips and Ideas to Make Your Campaign Stand Out
Labor Day is a significant holiday in the United States, marking the end of summer and honoring workers’ contributions. For businesses, engaging with customers through targeted email marketing...
View ArticleWhy and How To Re-Engage Your Email Leads
Marketing is a contest for people’s attention. And that’s a big challenge, as you’re up against a lot of noise. Honestly, noise is only how marketers describe consumers’ other messages and...
View ArticleFall Newsletter Ideas for Marketers: Embrace the Season with Inspiring and...
As the leaves change and the air turns crisp, the fall season presents a unique opportunity for marketers to connect with their audience through engaging and seasonal email newsletters. Email...
View ArticleWhat is an Email Service Provider (ESP)?
Sending or receiving emails involves three parties: the sender, the receiver, and the email service provider (ESP). Each one has a role to play, and with trusty email being one of the most effective...
View ArticleThe Only Guide You’ll Ever Need For Content Creation
Content is a cornerstone of effective marketing. And when you combine your content marketing efforts with the utility of marketing automation, a lot of good things can happen. But, before you go...
View ArticleSocial Media Marketing Trends: What’s Hot and What’s Not
As we approach 2025, the social media marketing landscape continues to evolve rapidly. Marketers face new opportunities and challenges as platforms change significantly, content formats shift and...
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