23 Marketing Affirmations for Stressed-Out Marketers
Most marketing jobs are fast-paced, with constant changes dictating strategies. You’re super busy, and stress can often feel like a constant companion. From tight deadlines to ever-evolving consumer...
View ArticleThe Future of Smart Design: A Q&A with Benchmark Email’s Product Team
As Benchmark Email continues to simplify email marketing for busy marketers with innovative tools, we had the opportunity to sit down with two key figures behind their latest AI project, Smart Design....
View ArticleTry This: One-Column Emails Get the Job Done
As a marketer, you can easily get bogged down by complicated strategies and processes. Getting into the mindset of “more is more” can be commonplace, convincing us that unless the task wasn’t filled...
View ArticleHow to Fake it till You Make it with AI
In the highly competitive world of marketing, success often hinges on the ability to deliver results quickly and effectively. The pressure to perform can lead many to seek shortcuts or “cheats” to get...
View ArticleIntroducing Tabs in Apple Mail: A New Era of Email Management
The way we manage our emails plays a crucial role in our productivity and organization. Recognizing this, Apple has recently announced a game-changing update to its Mail app: the introduction of tabs....
View ArticleHow to Infuse Personality into Your AI-Generated Content
In today’s digital marketing landscape, the use of AI-generated content is becoming increasingly prevalent. AI tools can help marketers create content quickly and efficiently, helping marketers meet...
View ArticleThe Future of Smart Design: A Q&A with Benchmark Email’s Product Team
As Benchmark Email continues to simplify email marketing for busy marketers with innovative tools, we had the opportunity to sit down with two key figures behind their latest AI project, Smart Design....
View ArticleDomain Verification and Email Verification: What’s the Difference and Why...
Email marketing is a powerful, but its effectiveness hinges on ensuring that emails reach their intended recipients. You may not know it, but there are two critical factors that play a significant role...
View ArticleWhy Every Marketing Professional Needs an Assistant (And How AI Fits the Bill)
Marketing professionals are constantly juggling multiple tasks, from strategizing campaigns and analyzing data to engaging with clients and staying ahead of industry trends. The increasing demands on...
View ArticleFrom Zero to Hero: How Anyone Can Master Email Marketing
Email marketing is powerful. It offers unparalleled opportunities for engagement and conversion. However, it can seem daunting, especially for those new to the field. The good news is that anyone,...
View ArticleWhat is RSS Email Automation?
Staying connected with your audience and delivering fresh, relevant content is one of the biggest jobs a marketer has to accomplish. This is what makes RSS email automation so great. But what exactly...
View ArticleFollow-Up Strategies: Making Automated Responses Feel Personalized
In email marketing, follow-up strategies are crucial in maintaining engagement and nurturing leads. Automated responses can save time and effort, but they often lack the personal touch that makes...
View ArticleBest Practices for Integrating Benchmark Email with Salesforce
Among the most potent integrations for email marketing is Benchmark Email with Salesforce. This integration allows for seamless data flow, automated campaigns, and enhanced analytics, ultimately...
View ArticleSubject Line Generator
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View ArticleWhy You Shouldn’t Rely on AI: A Cautionary Guide for Marketing Professionals
AI has rapidly become an indispensable tool in the marketing world, offering unprecedented capabilities in data analysis, customer segmentation, content creation, and campaign optimization. Its promise...
View ArticleHow to Infuse Personality into Your AI-Generated Content
In today’s digital marketing landscape, the use of AI-generated content is becoming increasingly prevalent. AI tools can help marketers create content quickly and efficiently, helping marketers meet...
View Article5 Advanced Techniques for Data-Driven Customer Segmentation in 2024
Loyal customers are the lifeblood of any business. Understanding them through effective segmentation is critical to delivering personalized and relevant experiences that drive sustainable growth....
View ArticleHow to Use Benchmark Email to Re-Engage a Dormant List
While important, maintaining a vibrant and engaged subscriber list is an ongoing challenge. Over time, subscribers can easily disengage, and the once-frequent opens and clicks can dwindle. But here’s...
View ArticleThe To-Do List of a Digital Marketer
The role of a digital marketer is more dynamic and complex than ever before. Digital marketers are responsible for various tasks requiring a unique blend of creativity, analytical skills, and technical...
View ArticleHow to Train Yourself in 15 Minutes with AI
In the fast-paced marketing world, especially for those on small teams or working solo, staying current and mastering new skills is almost impossible. Often, marketers are expected to "figure it out"...
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